Arts & Letters, VA — Executive Producer (Google)

January 2020 - PRESENT

Clients: Google - Nest, Pixel, GPay, Photos, Fitbit, Brand Studio, Assistant
Manage a team of 10 producers in various capacities including mentoring, scheduling, resourcing, budgeting and establishing SOWs/contracts with legal department for all of Google clients
Partner with cross-functional internal team leads and clients (e.g., Creative, Engineers, and Marketing) to produce interactive, integrated, and experiential projects
Oversee the creative & UI/UX from client briefing to delivery of all assets for product launches
Estimate and manage production budgets ($5,000 - $5MM)
Collaborate with internal studio of designers, animators and editors responsible for prototypes
Establish and cultivate relationships with production & editorial companies and freelance partners
Implement and reinforce DE&I protocol for internal departments as well as vendors

Pereira & O’Dell, NY — Executive Producer (Content/Digital/Experiential)

February 2016 - January 2020

Clients: Timberland, MINI, Corona, Annie’s, National Geographic, American Museum of Natural History, Realtor.com, Chex, Jet.com, Adobe, Intel, Fifth Third Bank
Produce ad campaigns from conception through post & delivery
Estimate and manage production budgets from $15,000-$1M
Lead small and large-scale productions, including TV spots, experiential, music videos, short documentaries, photography, social content, interactive websites, banners & VR activations
Ideate branded content concepts for clients seeking non-traditional brand messaging to engage and resonate with audiences
Establish and maintain relationships with production & editorial companies and freelance partners
AWARDS: Official Selection for Brand Film Festival for Timberland Legends Club
- Clio for European Wax Center Ax The Pink Tax Integrated Campaign

January 2015 - January 2016

Clients: Delta, Verizon
Led development of the NFL Verizon mobile app, which created a new interactive way for die-hard fans to engage with their favorite teams
Secured third-party vendors, such as production, editorial, audio, vfx, sound design, casting and music
Managed production budgets & allocated funds to deliver on schedule and under budget

February 2013 - February 2015

Clients: Barney’s, Bergdorf Goodman, Alexander Wang, Grey Goose
Created visual on-site experiences with 3D projections in high trafficked areas during key events, including New York Fashion Week
Produced visuals and prototypes from conception to fruition, including press releases, brand creative